The Human Safety Net
Rima and her Syrian specialities.
How founding a company helped her to start believing in herself again.
Rima fled from Syria to Switzerland with her family in 2015. For a long time, she toyed with the idea of setting up a catering company. With the help of Capacity, she took the plunge into self-employment. She dreams of having her own restaurant.
Every country has a special place in my heart. But to this day, I haven’t really felt like I belong anywhere. I think that’s because I adapt very quickly to new places. I’m kind of a chameleon.
I feel like Ukraine is a combination of Syria and Switzerland. It has the simplicity and poverty of Syria as well as the sophistication and practicality of Switzerland.
I studied French literature. I also have a degree in cinematography. During my studies, I learnt the basics of how to record and play back films. So basically the technology, science and art of film. If I had stayed in Syria, I would’ve continued to work as a photographer for Emirates Television.
Syrian Nights is a catering business that specialises in Middle Eastern cuisine. We make our signature dishes for parties and events.
Hearty. Fresh. A sensory explosion.
A lady told me that I’d made her day with my food. She tasted my food and it made her really happy.
It took a very long time to get the business on its feet. The idea for Syrian Nights came to me five years ago. But I had no idea how or where to even start. Capacity’s support in setting up my company was an absolute godsend. The best experience ever. A volunteer from Generali Switzerland also helped me with the process. He gave me a lot of good advice and helped me with all the calculations for my project. It was all very easy and straightforward. I’m so grateful for that.
My dream has always been to serve my dishes in my own restaurant. I want to create a warm little place that’s nice and cosy, where people can get together and experience and enjoy my food.
As I said, I’d been toying with the idea of setting up my own catering company for a long time. Capacity has accompanied and encouraged me on this journey. During the Entrepreneurship Programme, I was given a lot of useful, vital information to start my passion project. I also had the opportunity to serve my food to a wide audience at several Capacity events. The visitors there could try my food, which meant I gained more customers.
For starters, the people in charge at Capacity provide amazing support. They always encourage you to believe in yourself and your dreams. The second reason is that they help you with all aspects of realising your plans. Not just setting up your company, but also on a personal level. And lastly, their generosity is unconditional.
Having a network of people is very important to me. It’s a free and more honest alternative to traditional advertising. And the success of Syrian Nights proves that having a network like this really works. Because even though I don’t do any traditional advertising, I have plenty of customers. I’ve also benefited from the network I was able to build up through Capacity. It’s meant I get cater for their corporate partners, such as Generali Switzerland.
Founding Syrian Nights has helped me become financially independent. I’m not dependent on social welfare. And something that’s very important for me personally, apart from the financial aspect, is that setting up my own company helped me to start believing in myself again.
My whole family helps me at Syrian Nights. My husband works in the kitchen with me and helps me prepare the dishes. And my two daughters, Malina who’s 17 and Mila who’s 12, help me out with all kinds of things too, like setting up the buffet table or tidying up in the kitchen.
I hope that I can provide security for my family and that we can make Switzerland our home. And maybe one day my dream of having my own little restaurant will come true.
Rima
Participant Entrepreneurship Programme
Our partner Capacity brings locals and newcomers together with a focus on collaborative skill-sharing at its centre. Capacity's Talent and Start-up Incubator runs an Entrepreneurship and an Access programme, both of which are aimed at people with a refugee or migrant background in Switzerland.