You buy fairtrade coffee, wear clothes made of organic cotton and drive an economical car. Sustainability is already an established part of our daily lives. But it’s also been a big topic in the investment world for some time now. With a sustainable investment plan, you can make a difference – with no additional effort or expense on your part.

The latest studies show that today’s investors are no longer just interested in high returns and low risk – they also want to know how sustainable the companies they invest in are. This change in philosophy can now be seen in financial markets worldwide.

Good returns from future-relevant topics

Investing in the future is becoming an increasingly good move. The market for sustainable investments has been growing steadily in Switzerland since 2010, and has experienced a strong uptrend since 2015. Studies show that companies rated well in terms of sustainability are also able to offer good returns. Generali relies on the expertise of the world’s largest ratings agency, Sustainalytics, for this assessment. Sustainalytics screens companies at all levels, so that empty environmental promises and false PR statements (“greenwashing”) don’t stand a chance.

Anyone who watches the financial markets closely will have noticed that investments in future-relevant areas have been performing well in recent years. Digitalisation and clean energy are just two of them. When investing money, you sometimes also need a bit of luck. But experienced advisors and foresight are much more important when it comes to generating good returns.